Saudi Arabia Pavilion. Expo 2010 Shanghai

Where technology, art and cultures cross

The Kingdom of Saudi Arabia’s Expo pavilions have always been immersive places of hospitality and discovery. To ensure these outcomes, the Saudi Arabia Pavilion at Expo 2010 Shanghai sought to create a large ship-like structure, calling for visitors to embark on a voyage. The ship represents China and Saudi Arabia’s historical and prosperous commercial relationship. As a result, its memorable immersive and experiential spaces gained 25,000 visitors a day.

We were responsible for the design, production and technical operation and maintenance of the exhibition area of the pavilion. One of the key exhibits is a large panoramic audiovisual show that surrounds the visitors with concave walls that measure up to 1,600 m². It broke the record as the largest projection on a surface in the world to date. Visitors can enjoy The Kingdom’s culture and landscapes within an immersive atmosphere and on a suspended moving walkway.

The Saudi Arabia Pavilion received the Gold Medal for Best Pavilion at the BIE (Bureau International des Expositions) Award, the Red Dot Design Award of 2010, the Art Director’s Club Award of 2011, iF Communication Design Award of 2011 at the International Forum Design and the Bronze World Medal at the New York Festival of 2011.