Life and work of Frida Kahlo, by ACCIONA Cultura, "Best Experience Design 2022" at the Innovation by Design Awards
Critically and publicly acclaimed, Life and Work of Frida Kahlo was premiered in late 2021 in Spain and will begin an international tour in the coming months that will take it to several countries throughout 2023.
The immersive exhibition Life and Work of Frida Kahlo, designed, produced and promoted by ACCIONA Cultura, has won the ‘Best Experience Design 2022’ award at the Innovation by Design Awards given by the American magazine Fast Company.
It is one of the most recognized design competitions in the industry globally. It honors the best designers, architects, top companies, start-ups and young talents who solve today’s most crucial problems and anticipate tomorrows. Nominations are judged on key aspects of innovation: functionality, originality, inclusivity, sustainability, user perception, cultural impact and commercial impact.
Life and Work of Frida Kahlo presents an innovative multisensory experience through immersive technology that invites the viewer to explore and understand in depth the creative, pictorial and biographical universe of the famous Mexican painter. More than a hundred plastic, literary and photographic works come to life in an immersive show with 360º videomapping projections on walls and floor that fuses art, technology and an exciting and engaging narrative for all audiences.
Critically and publicly acclaimed, the immersive exhibition Life and Work of Frida Kahlo was visited by more than 100,000 people at its premiere in Madrid, Spain. In the coming months, it will begin an international tour that will take it to several countries throughout 2023.
Fast Company Innovation by Design Awards
The Innovation by Design awards of Fast Company magazine, based in New York, recognize the best projects, products and services in categories such as accessible design; experience, apps and games design; automotive; branding; circular design; data design; experience design; experimental; fashion and beauty; health; home; marketing; materials; packaging; spaces and places; sports and recreation; sustainability; transportation; or urban design, among others.
The Innovation by Design 2022 awards ceremony, which this year celebrates its eleventh edition, will take place on September 22 in New York.
Red Dot Design Award
Life and Work of Frida Kahlo was recently recognized with the Red Dot Design Award, in the category ‘Brand Design and Communication 2022’, which rewarded the excellence of the project in terms of design, creativity and artistic quality. The Red Dot label has established itself as one of the most reputable design quality seals in the world, which evaluates excellence in this field in three different disciplines: Product Design, Brand and Communication Design and Design Concept.
The Life and Work of Frida Kahlo exhibition by Acciona Cultura has been honored with the Best Experience Design 2022 at the Innovation by Design Awards. This accolade underscores our commitment to creating immersive and impactful art exhibitions. Our approach to experience design not only celebrates iconic artists like Frida Kahlo but also sets new standards in museum exhibitions.