Acciona Cultura: Agency of the Year with 28 Awards at FIP | Cultural Leadership
ACCIONA Cultura has been recognised as Agency of the Year in Spain and is also the most awarded agency, winning some of the most important awards at this prestigious international festival.
The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) has recognized ACCIONA Cultura as the Agency of the Year in Spain. The awards, now in their 22nd year, recognise the creative, organisational and production work of communication and events agencies around the world.
With 86 categories divided into 20 segments of techniques and tools to be recognized, ACCIONA Cultura has received 33 nominations. Of these, it has received 28 awards (1 Grand Prix, 14 golds, 9 silvers and 4 bronzes), being the most awarded agency in this edition. It is worth to highlight the following awards: 1 Grand Prix and 3 Golds for Ron Barceló’s “Vive ahora Verano” campaign, 2 Golds for Xiaomi Spain’s Mi 11 launch campaign; 3 Golds for the Luz Toledo Multimedia Show; 2 Golds for the UEFA Euro 2020 shows and 2 Golds for BMW’s Pintando Abrazos event.
All-time record: Agency of the Year for 3 times and 86 awards
ACCIONA Cultura has a long history of awards at the International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival). The agency already had 58 awards in total since the 2017 edition, to which must be added the 28 obtained in 2021, making 86 in total. These include the Best Agency of the Year awards in 2017 and 2019. With the awards received in this 22nd edition, ACCIONA Cultura has a total of 29 gold, 25 silver and 22 bronze awards. In addition, there are also 5 Grand Prix awards and 2 Special Awards.
Awards won by ACCIONA Cultura
- Vive Ahora Verano Ron Barceló
Grand Prix “Alcoholic and Non-Alcoholic Beverages”
Gold “Product Testing”
Gold “Influencers”
Silver “Press and PR Actions”
- Xiaomi Spain Mi 11 Launch Campaign
Gold “Products Linked to Telephony and Communications”
Gold “Integrated Marketing Communications”
Silver “Product Launch”
Bronze “Content Generated by an Idol”
- UEFA Euro 2020 Shows
Gold “New Technologies Applied to the Visual Communication of an Event”
Gold “Special Category: Actions for Covid-19 in Sport”
- Inauguration of the Italian Pavilion, Expo 2020 Dubai
Oro “Marketing turístico para organizaciones de viajes y turismo”
- Xiaomi Spain Road Show
Silver “Best Itinerant Promotion”
- Ron Barceló Image Parties: Matching Tables
Silver “Interactive Applications for Trade Marketing”
Bronze “Interactive Applications for Trade Marketing”
- 35th BMW Painting Awards
Bronze “Best Idea in Culture, Leisure and Recreation”
- Luz Toledo Multimedia Show
Gold “Best Idea in Culture, Leisure and Recreation”
Gold “Continued Success”
Gold “Best Technological Contribution”
Silver “Best Virtual Event”
- BMW’s Pintando Abrazos
Gold “Emotional Marketing”
Gold “Solidarity Marketing”
Silver “Children’s Events”
- POCO Cooper Cup
Gold “Press and PR Actions”
Silver “Products linked to Telephony and Communications”
- I Iberoamerican Congress of Social Innovation V Centenary Magallanes-Elcano
Gold “Social Innovation”
- El Patio Mahou
Silver “Seasonal Promotions, Summer or Winter”
Bronze “Product Test”
- Deutsche Bank Sales Convention 2021
Silver “Best Event Design & Decoration”
FIP Festival
The FIP is an international festival of Marketing, New Communication Techniques, Innovation and Events. It is divided into 20 segments of techniques and tools and has a total of 86 categories. This year the FIP Festival has experienced a significant growth in proposals for partificpation of almost 60% compared to the 2020 edition. This year, agencies and projects from 15 different countries have participated. Based in Buenos Aires (Argentina), FIP has had a multi-national jury made up of experts from the marketing and communication sector.
About ACCIONA Cultura
ACCIONA Cultura is a leading company in the design and production of events, museums, exhibitions, expo pavilions and interiors. With a track record of projects in 40 countries, it has won 161 international awards, 108 of them for events, which has positioned it as one of the most awarded agencies in the international events industry, showing its excellence in the design, organisation and implementation of events for various sectors in the public and private sectors.
In 2021, ACCIONA Cultura has developed more than 1,480 events in countries such as Spain, Mexico, Peru and the United Arab Emirates, including events and communication actions for brands such as Xiaomi, BMW, Ron Barceló, Mahou Group, POCO, Deutsche Bank Coca-Cola, Dior, Toledo’s city council, Kabira Events and Junta de Andalucía, among others.
ACCIONA Cultura is ISO 20121 certified, guaranteeing that all processes are carried out in accordance with sustainability criteria and that all its activities are CO2 neutral.
Acciona Cultura has been honored as the Agency of the Year, winning 28 awards at the prestigious FIP International Marketing Festival. This recognition reflects our unwavering commitment to excellence in cultural events and art exhibitions. Our award-winning projects span a diverse range of cultural activities, from art gallery exhibitions to interactive museum exhibits. This achievement underscores our position as leaders in the cultural sector. Explore more about our award-winning initiatives on our Projects page, where you can see the full scope of our cultural impact.