NEXT IN Summit 2024

NEXT IN Summit, a global event to promote museology’s role as a driver of culture and sustainable development

NEXT IN Summit, powered by ACCIONA Cultura, brings together leaders from across the cultural sector to exchange ideas, share best practices, and analyze museology’s present and future and its social impact. It provides a space to showcase innovative projects, transforming public spaces and creating meaningful visitor experiences.

The NEXT IN Summit 2024 was celebrated on April 24th and 25th in the ACCIONA Campus in Madrid. The event aimed to explore what’s next in architecture, design, technology, and sustainability and claimed its role as an agent for revitalizing culture, economic growth, and sustainable development.

Representatives from the world’s leading museums, such as the Museo Nacional del Prado, the Musées d’Orsay et de l’Orangerie – Valéry Giscard d’Estaing, the Victoria and Albert Museum, and the Louvre Abu Dhabi, among others, took part in this unique culture event. Cultural institutions such as Qatar Museums, Diriyah Gate Development Authority (DGDA), Royal Commission for Riyadh City, Royal Commission for AlUla, and Misk Art Institute were also present.

First-level architects Frida Escobedo, Tatiana Bilbao, and Sumayya Vally, along with renowned architecture critic Michael Kimmelman of The New York Times, discussed the evolving role of architecture, emphasizing its collective nature and the importance of inclusive spaces like museums in cities.

Digital artists like Refik Anadol and Mario Klingemann explored the integration of technology and art, sparking conversations about AI’s capabilities in artistic expression.

The Summit also delved into the significance of narrative and immersive experiences in museums, highlighting the impact of storytelling on visitor engagement with Sarah Bradley, senior creative director at Meow Wolf. Nick Appelbaum, president and CEO of RAA, also contributed insights into narrative design in museums.

Moreover, discussions on sustainability, community engagement, and the evolving cultural landscape in regions like Saudi Arabia and Qatar provided valuable insights into the future direction of these industries, with speakers Sheika Reem al Thani, Acting Deputy CEO for Exhibitions, Qatar Museums, and H.H. Princess Tarfa Al Saud, Cultural Heritage Curation and Programs Associate Director, Diriyah Gate Development Authority, Diriyah Foundation.

In parallel, attendees could experience innovative art through immersive virtual reality (VR) exhibitions, creative tools to interact with masterpieces, and digital art creations with AI.