The stand of the Comunidad and Ayuntamiento de Madrid at FITUR 2025 has been designed and produced to reflect our strong commitment with environmental care and a regenerative approach.

Spanning over 1,848 square meters across two floors, the pavilion highlighted key elements of Madrid’s identity: its warm and welcoming sky, its plazas as vibrant meeting points blending tradition and modernity, and the thrill of Formula 1.

Through innovative practices, we successfully integrated sustainability into every stage of the process: from the selection of responsible materials and the implementation of circularity strategies and efficient resource management to the reduction, calculation, and offsetting of the carbon footprint associated with the entire production.

The main measures adopted were:

• Use of modular and 100% reusable metal structures.
• Utilization of wood certified as sourced from sustainable forest resources.
• 100% reusable carpet tiles.
• PVC-free vinyls and adhesives.
• Energy efficiency ensured through the use of LED lighting and audiovisual equipment.
• Furniture elements (stools) made of 100% biodegradable and recyclable cardboard.
• Native vegetation from the Community of Madrid that will be preserved after the event