The Coca-Cola Kickoff event is an annual meeting that informs management about the company’s objectives. But due to the Covid-19 pandemic, the event had to be taken online for the first time in its history. Our main challenge was crafting an event that kept 2,000 online attendees hooked and engaged for four hours.

The main motto of the event was to “Make a Difference Together”. We were responsible for designing, organizing and producing the event. This ranged from developing the script to the audiovisual production along with the management of the presenters and participants.

Through a highly visual concept design, a modern stage and hosted by a well-known journalist, Ainhoa Arbizu, the event was a resounding success. In 2022, we pre-recorded a late night styled mystery box event with a renowned journalist, Jesus Calleja, and garnered a total of 1,600 attendees.