The celebration of GMV’s 40th anniversary brought together nearly 3,000 people from more than 50 nationalities across 12 countries. This presented a significant logistical and creative challenge for the ACCIONA Cultura team. The Civitas Metropolitano shone with an impressive setup that combined a large-scale corporate stage with an equally grand festive stage, both erected in just 24 hours.

Visual pieces narrated GMV’s evolution since its founding, while the Symphony Orchestra of the Polytechnic University of Madrid added a touch of sophistication, accompanying the presentations with live performances. The festive atmosphere was enriched with food trucks and interactive activities for attendees, such as basketball dynamics, a 360º camera, makeup corners, and musical performances.

The event’s highlight was the performance by the GMV Band, a music group formed by the company’s employees, and a set by the renowned DJ Micky Pavón. This event was much more than a simple convention; it was a statement of intent by GMV, conveying its values in a memorable way and fostering a deep sense of pride and belonging among its employees.