ACCIONA Living & Culture was responsible for the conceptualization and production of the Samsung Galaxy S25 Series launch event in Spain, showcasing Samsung’s latest device lineup.

Held at COAM, Madrid, the event transformed the venue into an immersive installation, where art and technology merged to highlight the innovative potential of Galaxy AI and its impact on everyday life.

The event featured several hands-on experiences centered around the Galaxy S25 Series, including:

AI & Art – A space where attendees explored the advanced editing tools of Galaxy AI, enhancing their favorite photos.

Food Design – A minimalist station with still-life ingredient displays, allowing participants to discover how Galaxy AI can elevate culinary experiences.

The S Way of Yourself – An interactive zone showcasing the fusion of the device’s advanced camera with AI. The Nightography mode ensured sharp photos even in low-light conditions.

Audio Eraser Spot – A booth where guests tested noise removal in recordings and videos, demonstrating how the Galaxy S25 Series captures crystal-clear audio in any environment with a single tap.

Event Zones

VIP Zone – Reserved for celebrities, influencers, and press, featuring a press conference, branded photocall, and a dedicated area for unboxing recordings. General Zone – A large auditorium where attendees watched Samsung’s Unpacked event live from San Jose, California, followed by a light show leading to the "S Zone," where they explored the new device lineup and enjoyed an exclusive musical performance.