The Sealion 7, the new electric car from BYD, was launched in Spain and we were responsible for the conceptualization and production of the event. This event gathered over 500 guests, including journalists, influencers, fleet managers, and dealers, to experience the innovations of the new model firsthand.

The event featured a Tech Area with several interactive activations related to the Sealion 7, such as:

• E-Platform 3.0: where the integration of the Blade Battery and the two electric motors was explained.
• Cinema Screen: powered directly by the car, offering a unique and visually striking experience.
• Integrated Karaoke: attendees enjoyed karaoke using the car's screens and microphones, with an additional screen displaying the lyrics, attracting even more guests.
• Reflection Zone: where the car, surrounded by silver spheres, created the perfect environment for photos and videos.
  

Additionally, attendees had the opportunity to test the car and participate in skill challenges and road route experiences.