Ain Dubai Boarding Terminal

Before stepping into the cabins of the world’s largest observation wheel, visitors are welcomed into an immersive experience that transforms the waiting area into part of the attraction. Located in the boarding terminal of Ain Dubai, this dynamic space is designed to entertain, engage, and build anticipation for the journey ahead.

The terminal features large-format audiovisual content, CGI animations, interactive installations, and digital games. These elements work together to create a vibrant, playful environment where visitors of all ages can explore and interact while waiting. From high-impact projections that surround the space to hands-on digital experiences, the content is designed to surprise and delight, offering a multi-sensory prelude to the panoramic ride above the Dubai skyline.

This innovative experience was produced and delivered by ACCIONA Living & Culture for Dubai Holding Entertainment. The project reflects a commitment to combining creativity, technology, and storytelling to enhance visitor engagement. ACCIONA Living & Culture led the full execution, from concept development to final implementation. ensuring a seamless integration with Ain Dubai’s architectural and operational standards.