The immersive exhibition life and work of Frida Kahlo created by ACCIONA Cultura wins prestigious Red Dot Award

ACCIONA Cultura competed with agencies, designers and international companies from 48 countries, winning in the category ‘Brand Design and Communication 2022’.

In Madrid, the exhibition was visited by more than 100,000 people and in the coming months will begin an international tour that will take it to several countries throughout 2023.

The immersive exhibition Life and Work of Frida Kahlo created by ACCIONA Cultura has won the Red Dot Design Award, the excellence in design, one of the most prestigious awards in the field of design, in the category ‘Brand Design and Communication 2022’.

The international jury of 50 design professionals, experts in various disciplines, has valued the extraordinary quality of the project in terms of design, creativity and artistic level.

The award-winning exhibition Life and Work of Frida Kahlo invites visitors to discover the life and work of the acclaimed Mexican painter Frida Kahlo through an innovative immersive art proposal with 360º videomapping projections on walls and floor. More than a hundred plastic, literary and photographic works come to life in a show halfway between cinema and traditional museums, which invites the viewer to explore and understand the creative, pictorial and biographical universe of the famous Mexican painter, through the use of the latest technology and an exciting and attractive narrative for all audiences.

Designed and promoted by ACCIONA Cultura, Life and Work of Frida Kahlo was premiered last year in Spain to great critical and public acclaim. In Madrid, the exhibition was visited by more than 100,000 people and in the coming months will begin an international tour that will take it to several countries throughout 2023.

Red Dot Design Award, the excellence in design

The Red Dot label has established itself as one of the most prestigious international seals of quality in design. It is one of the largest and most reputable design competitions in the world that evaluates excellence in this field in three different disciplines: Product Design, Brand and Communication Design and Design Concept. Competitions for each of these disciplines are held once a year. The jury only awards this coveted seal of quality to entries that convince them of good design quality and creative performance.

The trophy ceremony will take place in Berlin on October 28, 2022, under the motto “In search of good design and creativity”.