press releases
09.01.23

ACCIONA Cultura defends its title as Spanish Agency of the Year in the 2022 FIP Awards

With 33 prizes, it was the most awarded agency in this edition, for categories such as ‘Best idea developed in culture, leisure and recreation’, ‘Continued success’, ‘Best convention’ and ‘Best cultural event’, among others.

Among the most awarded events are The Wellbeing Summit for Social Change, ‘Desalia 15th Anniversary’ and ‘Life and Work of Frida Kahlo’.

ACCIONA Cultura leads the record as the most awarded agency in the history of the Festival.

The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) has recognized ACCIONA Cultura as Agency of the Year in Spain 2022. The awards, which recognize the creative, organizational and production work of communication and events agencies around the world, celebrated their 23rd edition last December 2022.

ACCIONA Cultura has retained the title it won last year and received a total of 33 awards, being the most awarded agency in the contest, with 1 Grand Prix, 12 gold, 13 silver and 7 bronze, for categories such as ‘Best idea developed in culture, leisure and recreation’, ‘Continued success’, ‘Best convention’ and ‘Best cultural event’, among others.

Among the events with the most awards were: The Wellbeing Summit for Social Change, with 1 Grand Prix, 3 golds, 2 silvers and a bronze; ‘Desalia 15th Anniversary’, with 5 golds, 5 silvers and 3 bronzes; and ‘Life and Work of Frida Kahlo’, with 2 golds and 4 silvers.

ACCIONA Cultura: historical record at the FIP Festival

ACCIONA Cultura leads the record for the number of awards received by an agency in the history of the festival, with 119 awards to date. In addition, the competition has awarded ACCIONA Cultura the title of Agency of the Year in Spain in up to 4 editions, in 2017, 2019, 2021 and 2022.

Awards obtained by ACCIONA Cultura at the FIP Festival 2022:

  • The Wellbeing Summit for Social Change

Gran Prix Best motivational or incentive event

Gold Leading convention, business meeting or congress

Gold Social Innovation

Gold Public good events for social welfare purposes

Silver Best idea developed in the field of culture, leisure and recreation

Silver Social responsibility activities and actions

Bronze Best Incentive Trip

  • Desalia 15th Anniversary of Ron Barceló

Gold Continued success

Gold Actions targeted to young people (Millennials)

Gold Press actions and PR

Gold Actions with Influencers

Gold Promotional actions for Travel and Tourism Organizations

Silver Best musical or artistic event

Silver Best event communication campaign

Silver Best product testing

Silver Best recreational event

Silver Street marketing actions and ambient marketing

Bronze Best Public Relations Event

Bronze Celebrity Marketing

Bronze Best use of PR in a promotional action

  • Life and Work of Frida Kahlo

Gold Best idea developed in the field of culture, leisure and recreation

Gold Best virtual event

Silver Best cultural event

Silver Positive environmental impact

Silver Welfare and Environmental Impact (Grand Prix Cristal special category)

Silver New technologies applied to the visual and scenographic communication of an event.

  • Xiaomi Copa Davis

Gold Best themed event

Silver Best public relations event

Bronze Best Corporate Event for FMCG and Services (Grand Prix Cristal Special Category)

  • Volvo Roadshow

Gold Field Marketing / Better logistics with One to One actions

Bronze Automotive, motorcycle and truck shares (special category of Gran Prix Cristal)

  • Nevalia by Ron Barceló

Silver Seasonal promotions, summer or winter

Bronze Best product testing

FIP Festival

The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) is an international event in which campaigns, professionals and experts from all over the world participate, especially from Spanish and Portuguese speaking countries. Based in Buenos Aires (Argentina), each year it has a multi-national jury made up of experts from the marketing, events and communication sectors.

About ACCIONA Cultura

ACCIONA Cultura is an interdisciplinary company specialized in the design and production of events, museums, exhibitions, expo pavilions and interiors. With a track record of projects in 42 countries, it has won 200 international awards.

In 2022, ACCIONA Cultura developed more than 800 events in countries such as Spain, United Kingdom, Mexico, United Arab Emirates, Qatar and Saudi Arabia, including events and communication actions for brands such as Xiaomi, BMW, Ron Barceló, Grupo Mahou, Volvo and The Wellbeing Project.

ACCIONA Cultura has the ISO 20121 certificate, which guarantees that all processes are carried out based on sustainability criteria and all its activity is CO2 neutral. The company has made a significant contribution to the development of sustainable practices in the planning and production of museums, exhibitions and events, achieving carbon neutrality in 2016.