ACCIONA Cultura cements its position as the best spanish agency of the year at the FIP awards
ACCIONA Cultura has once again won the accolade of Best Spanish Agency of the Year at the FIP Festival Awards, the International Festival of Marketing, New Communication Techniques, Innovation and Events. The final took place on the evening of 14 December in Buenos Aires, Argentina.
With 32 awards, including 9 golds, 13 silvers and 7 bronzes, along with 3 special mentions, ACCIONA Cultura once again claims the title of the most awarded agency in the 24th edition of this competition, in which an international jury acknowledges the creative and production efforts of over 100 communication, marketing and event agencies from around the world.
Among the special mentions at the ceremony, ACCIONA Cultura, a carbon-neutral company since 2016, received the top honour, the Grand Prix, for the Best Sustainable Event. This recognition was for the European press presentation of the BYD electric car brand in Sitges.
Another significant acknowledgement of the evening was the honourable mention as the Outstanding Event Producer of the year, underscoring the execution of over 500 events by ACCIONA Cultura in the last twelve months.
This is the list of awards received by ACCIONA Cultura at the FIP Festival 2023:
Ron Barceló Desalia and Nevalia 2023
Special Award for Brand of the Year 2023
Gold in Alcoholic and Non-Alcoholic Beverage Action for Desalia 2023
Gold in Seasonal Promotions, Summer or Winter, for Nevalia 2023
Gold in Positive Social Impact – Brands for Desalia 2023
Silver in Events developed through Streaming Platforms for Desalia 2023
Silver in Celebrity Marketing – Events for Desalia 2023
Silver in Best Event Communication Campaign for Desalia 2023
Silver in Social Media Marketing for Ron Barceló Desalia 2023
Bronze in Press and PR Actions for Ron Barceló Desalia 2023
Bronze in Influencers for Ron Barceló Desalia 2023
Bronze in Continued Success for Desalia 2023
Mahou
Silver in Product Testing for the Launch of Mahou Rose
Silver in Best Motivation and Incentive Event for “Mahou Une Reunion 2023”
Bronze in Alcoholic and Non-Alcoholic Beverages for the Launch of Mahou Rose
BMW
Gold in Convention for “BMW C3 Dealer Convention”
Gold in Corporate Events for “BMW C3 Dealer Convention”
Gold in New Technologies applied to Visual Communication and Scenography for an Event for “BMW C3 Dealer Convention”
Silver in Best Musical and/or Artistic Event for “BMW C3 Dealer Convention”
Silver in Art Events for the 36th BMW Painting Awards
Silver in Best Viral Marketing Campaign for “BMW Snow Experience”
Bronze for Best Idea Developed in Culture, Leisure and Recreation for the “36th BMW Painting Awards”
Xiaomi
Gold in Product Testing for the Presentation of the Xiaomi 13 Series
Gold in Stands – Atmosphere and Special Projects for the Presentation of the Xiaomi 13 Series
Gold in Large Stands, Special Stands for the Presentation of the Xiaomi 13 Series
Silver in FIELD MARKETING – Best Logistics with One-to-One Actions for the Presentation of the Xiaomi 13 Series Xiaomi Store Tour 2023
Silver in Retail Actions & Events for Xiaomi Store Tour 2023
Bronze in FIELD MARKETING – Best Logistics with One-to-One Actions for Xiaomi Store Tour 2023
Corona
Silver in Best Green Event for the Launch of Corona Zero
BYD
Grand Prix in Sustainable Marketing and Ecology Protection for Press Presentation in Sitges
Silver in Best Green Event for Press Presentation in Sitges
Silver in Positive Environmental Impact – Brands for Press Presentation in Sitges
ACCIONA Cultura: record-breaking wins at the FIP Festival
ACCIONA Cultura has set a historic record for the highest number of awards received by an agency in the festival’s history, boasting a total of 149 accolades achieved to date. Moreover, the competition has honoured ACCIONA Cultura with the title of Agency of the Year in Spain for up to five editions, including this year, as well as in 2017, 2019, 2021 and 2022.
FIP Festival
The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) is a global competition that attracts campaigns, professionals and experts from around the world, especially from Spanish and Portuguese-speaking regions. Based in Buenos Aires, Argentina, the festival annually convenes a multinational jury comprising experts from the marketing, events and communication sectors.