March 4-6, 2015
TRAGSA for Marca España
Design, production and technical operation
Multimedia Show – Barcelona, Spain
The videomapping was created for Marca España to showcase a more modern and innovative image of Spanish talent. Celebrated in the Port of Barcelona, the event was attended by cultural, political and business representatives from all over the world. The show will be presented in Berlin in June and later in other world capitals.
A large sculpture emulating an orthographic sign characterizing the letter ‘ñ’, served as a large projection screen. The curved volumes symbolized movement and evolution, converting itself at the same time in a metaphor for the singularity of Spain, of its linguistic identity and distinctive culture.