With 33 prizes, it was the most awarded agency in this edition, for categories such as ‘Best idea developed in culture, leisure and recreation’, ‘Continued success’, ‘Best convention’ and ‘Best cultural event’, among others.
Among the most awarded events are The Wellbeing Summit for Social Change, ‘Desalia 15th Anniversary’ and ‘Life and Work of Frida Kahlo’.
ACCIONA Cultura leads the record as the most awarded agency in the history of the Festival.
The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) has recognized ACCIONA Cultura as Agency of the Year in Spain 2022. The awards, which recognize the creative, organizational and production work of communication and events agencies around the world, celebrated their 23rd edition last December 2022.
ACCIONA Cultura has retained the title it won last year and received a total of 33 awards, being the most awarded agency in the contest, with 1 Grand Prix, 12 gold, 13 silver and 7 bronze, for categories such as ‘Best idea developed in culture, leisure and recreation’, ‘Continued success’, ‘Best convention’ and ‘Best cultural event’, among others.
Among the events with the most awards were: The Wellbeing Summit for Social Change, with 1 Grand Prix, 3 golds, 2 silvers and a bronze; ‘Desalia 15th Anniversary’, with 5 golds, 5 silvers and 3 bronzes; and ‘Life and Work of Frida Kahlo’, with 2 golds and 4 silvers.
ACCIONA Cultura: historical record at the FIP Festival
ACCIONA Cultura leads the record for the number of awards received by an agency in the history of the festival, with 119 awards to date. In addition, the competition has awarded ACCIONA Cultura the title of Agency of the Year in Spain in up to 4 editions, in 2017, 2019, 2021 and 2022.
Awards obtained by ACCIONA Cultura at the FIP Festival 2022:
- The Wellbeing Summit for Social Change
Gran Prix Best motivational or incentive event
Gold Leading convention, business meeting or congress
Gold Social Innovation
Gold Public good events for social welfare purposes
Silver Best idea developed in the field of culture, leisure and recreation
Silver Social responsibility activities and actions
Bronze Best Incentive Trip
- Desalia 15th Anniversary of Ron Barceló
Gold Continued success
Gold Actions targeted to young people (Millennials)
Gold Press actions and PR
Gold Actions with Influencers
Gold Promotional actions for Travel and Tourism Organizations
Silver Best musical or artistic event
Silver Best event communication campaign
Silver Best product testing
Silver Best recreational event
Silver Street marketing actions and ambient marketing
Bronze Best Public Relations Event
Bronze Celebrity Marketing
Bronze Best use of PR in a promotional action
- Life and Work of Frida Kahlo
Gold Best idea developed in the field of culture, leisure and recreation
Gold Best virtual event
Silver Best cultural event
Silver Positive environmental impact
Silver Welfare and Environmental Impact (Grand Prix Cristal special category)
Silver New technologies applied to the visual and scenographic communication of an event.
- Xiaomi Copa Davis
Gold Best themed event
Silver Best public relations event
Bronze Best Corporate Event for FMCG and Services (Grand Prix Cristal Special Category)
- Volvo Roadshow
Gold Field Marketing / Better logistics with One to One actions
Bronze Automotive, motorcycle and truck shares (special category of Gran Prix Cristal)
- Nevalia by Ron Barceló
Silver Seasonal promotions, summer or winter
Bronze Best product testing
The International Festival of Marketing, New Communication Techniques, Innovation and Events (FIP Festival) is an international event in which campaigns, professionals and experts from all over the world participate, especially from Spanish and Portuguese speaking countries. Based in Buenos Aires (Argentina), each year it has a multi-national jury made up of experts from the marketing, events and communication sectors.
About ACCIONA Cultura
ACCIONA Cultura is an interdisciplinary company specialized in the design and production of events, museums, exhibitions, expo pavilions and interiors. With a track record of projects in 42 countries, it has won 200 international awards.
In 2022, ACCIONA Cultura developed more than 800 events in countries such as Spain, United Kingdom, Mexico, United Arab Emirates, Qatar and Saudi Arabia, including events and communication actions for brands such as Xiaomi, BMW, Ron Barceló, Grupo Mahou, Volvo and The Wellbeing Project.
ACCIONA Cultura has the ISO 20121 certificate, which guarantees that all processes are carried out based on sustainability criteria and all its activity is CO2 neutral. The company has made a significant contribution to the development of sustainable practices in the planning and production of museums, exhibitions and events, achieving carbon neutrality in 2016.