The multimedia show is part of the closing events of the 8th Centenary of monarch’s birth, which ends next November.
The show has won four international awards, three Golds for ‘Best idea in culture, leisure and recreation’, ‘Continued success’ and ‘Best technological contribution’ and a Silver ‘Best virtual event’.
The multimedia show Alfonso X. The Precursor King, designed and produced by ACCIONA Cultura for the City Council of Toledo, will be projected again on the façade of Toledo’s Cathedral from September 22nd to 24th, 2022.
Dedicated to the figure of Alfonso X the Wise and his legacy, last year the show marked the beginning of the celebrations for the 8th Centenary of the birth of the monarch and this year will put the finishing touch to the commemorative events scheduled by the City Council throughout 2021 and 2022 and ending next November.
With a duration of 12 minutes, the show can be seen in a total of 20 passes with an interval of 30 minutes between each pass. Thus, on Thursday, September 22nd, there will be four shows starting at 10:00 pm and ending at 11:30 pm. On Friday and Saturday (September 23rd and 24th) there will be eight shows a day from 9:30 p.m. to 1:00 a.m.
Alfonso X. The Precursor King is part of the Luz Toledo event that the City of Toledo offers every year to citizens and tourists to highlight the history and culture of the city and that ACCIONA Cultura has carried out in the last three editions. In 2021, on the occasion of the 8th Centenary of Alfonso X the Wise, ACCIONA Cultura designed an experiential show dedicated to showing the transcendence of Alfonso X’s legacy to Toledo and to Humanity. It is a sensory journey that relives the history of Alfonso X the Wise through new technologies and a very attractive script for all audiences, with the aim of arousing their curiosity about the work of this king 800 years after his birth.
Performed using the mapping technique, the show combines projections, light effects, 3D recreations and a soundtrack designed specifically for this event, turning the façade of the Cathedral into a huge 700 m2 screen on which the most important milestones, moments and works related to the figure of Alfonso X the Wise are projected.
4 INTERNACIONAL AWARDS
The show Alfonso X. The Precursor King won four awards at the International Festival of Marketing, New Communication Techniques, Innovation and Events 2021 (FIP).
Specifically, it received the Gold award in the categories of ‘Best idea in culture, leisure and recreation’, ‘Continued success’ and ‘Best technological contribution’, as well as the Silver award for ‘Best virtual event’.
SUSTAINABILITY
Like all events created by ACCIONA Cultura, both Alfonso X. The Precursor King will be neutral in greenhouse gas emissions and the CO2 emissions it generates will be offset by ACCIONA Cultura through clean energy projects. In addition, the show will be 100% accessible, guaranteeing barrier-free access for people with reduced mobility.
ACCIONA Cultura is ISO 20121 certified, which guarantees that all processes, from planning to holding and dismantling the event, are carried out based on sustainability criteria.