Over the course of 13 weeks, a total of 126 people will enjoy a 3-day boat experience in reduced groups of 6 (due to the health restrictions).

Many well-known faces will participate in the action, such as OT singers Alba Reche and Miki Núñez, brothers Óscar y Christian Casas and various influencers.

ACCIONA Cultural Engineering and Ron Barceló have designed the Ron Barceló summer campaign “Barceló Live Summer Now 2021”, consisting of an experience at high sea which can be enjoyed by a total of 126 young people over the course of 13 weeks.

Envisaged as an outdoor plan which combines fun and safety, the campaign has been designed for reduced groups of 6 people. Thus, each week from 28th June until 11th September, two groups of 6 friends will embark in a completely equipped Barceló sailing boat, which will take them on a tour of the Valencian coast for three days and two nights in order to enjoy the local gastronomy, afternoon sessions and many surprises. ACCIONA Cultural Engineering will take care of production, logistics, organisation and coordination of all the activities this experience brings together.

Likewise, Ron Barceló has come up with a parallel plan with celebrities, influencers, streamers and TikTokers, who will embark on Barceló sailing boats to live and share this experience during June, August and September. Among the names already confirmed are the OT singers Alba Reche, Miki Núñez and Maria Escarmiento; the actors Óscar Casas, Álvaro Mel and Guille Campra; and the influencers Mery Turiel, Marta Riumbau and Alba Díaz Martín. In addition, the protagonists of the well-known programme Yo Interneto will give a surprise to all their followers at the end of the season.

Young people interested in participating in the campaign can do so at the website viveahoraverano.com and through the different dynamics created by Ron Barceló on social networks.


Complying with all the restrictions ordained by the authorities, all attendees will carry out an antigen test 24 hours before, the boats will have an exhaustive disinfection protocol before and during each group’s trip, and all attendees will be provided with face masks and alcohol gel. Likewise, the different experiences will be carried out in accordance with the legislation, being adapted to any changes which may occur during the months of its development.


This initiative will be neutral in greenhouse gas emissions, since the CO2 generated will be offset by ACCIONA Cultural Engineering in clean energy projects.

ACCIONA Cultural Engineering contributes to the fight against climate change and sustainability for their customers, since all their activity is zero emissions and has the most demanding standard in environmental matters, as certified by the ISO 20121 which accredits the sustainable management of all their events.

What ´Live Summer Now´ includes

  • Antigen tests for 6 people before departure.
  • Transport to and from Valencia.
  • 3 days accommodation in a sailing boat with a skipper, for 6 people, with mooring in Valencia port.
  • VIP evening with dinner and reserved By Ron Barceló.
  • And many surprises to discover!