The encounter will take place on November 21 at the Archaeological Museum of Seville and will bring together experts and professionals to share perspectives and solutions on museum issues, divulging innovative professional practices in major architectural renovation projects.

Within the framework of the event, APD will discuss the challenges and difficulties in directing and coordinating multidisciplinary teams in major museographic projects, using the execution of the National Museum of Oman as a practice case.


The Archaeological Museum of Seville, in collaboration with ICOM Spain (International Council of Museums) and ACCIONA Producciones y Diseño (APD), has organized the International Encounter, “Museography to Debate”, which will be held November 21 in Seville.

The Encounter is framed within the context of the renovation of the Archaeological Museum of Seville, highlighting the innovative professional practices developed in the most recent museum renovation projects. Museography is considered an articulating tool for the necessary balance between the collection, scientific documentation, new technologies and the most innovative expository arguments.

Within the framework of this event, the director of Museum Implementation at ACCIONA Producciones y Diseño, Manuel Fernández, and the Content Manager, Margarita Azcona, will discuss the challenges of directing and coordinating multidisciplinary teams in large museographic execution projects, sharing with the attendees the APD team’s experience at the National Museum of Oman, the most iconic project in the Middle East to date.

The conference coordinated by Ana Navarro, director of the Archaeological Museum of Seville, will be attended by leading experts from the institutional and business field, such as: Dr. Tarek Tawfik, General Director of the Grand Egyptian Museum, Cairo; Jane Alexander, Responsible for Information Management and Technology Services at the Cleveland Museum of Art (EE UU); María Morente, Director of Museum of Malaga; Marina Chinchilla, Deputy Director of Administration, Museo del Prado; Isabel Izquierdo, Vocal Advisor, Ministry of Education, Culture and Sport; Jesús Frade, director of Frade Arquitectos; Mark Sutton Vane, renowned Lighting Designer and Jim Steward, director of ClickNetherfield Museum Showcases.

New challenges for the Andalusian museum: the Renovation of Seville’s Archaeological Museum (MASE)

The meeting is part of the initiative of the Archaeological Museum of Seville to generate a forum for debate in the context of its comprehensive renovation, one of the most important challenges facing museums in Andalusia at this time.
This centre was inaugurated and opened to the public in 1879, in the building of Convento de la Merced and shared with the Museo de Pinturas, today Museum of Fine Arts of Seville. The Archaeological Museum was moved in 1946 to the America Square, where museum is currently located.

This historical building was designed by Anibal Gonzalez for the lnternational Exhibition in 1929. Different restructurings in the ancient building made the relation and communication between museum and public possible. Nevertheless, the museographical message of the Archaeological Museum today needs renovation, just like its installations.

As an incentive for the MASE, and as support to the professional learning and knowledge in its day to day routines, the museum organizes this technical meeting as a dialogue between different experts in museographical conceptions and science.

Click here to Access the Program and Registration.

ACCIONA Producciones y Diseño, founded in 1992, is currently one of the largest companies in Europe specialising in the design and execution of museums, exhibitions, events and multimedia shows. Its activity falls within the framework of the Cultural Engineering concept, that is to say, projects that promote cultural heritage providing innovative, sustainable and profitable solutions through constant research and using the most advance technologies.

The Company has carried out emblematic projects such as the House of European History in de Brussels (Belgium), the Msheireb Museums in Doha (Qatar), the Habitat and Remembrance Museums in Kuwait, the Boris Yeltsin Presidential Center, considered the “Most Innovative European Museum of 2016” the five times award-winning immersive audiovisual installation of the Wu Kingdom Helv Relic Museum in Wuxi (China) and a number of temporary exhibitions for Qatar Museum (QM). The National Museum of Oman is the biggest project undertaken by APD in the Gulf region.